Redken 5th Avenue NYC is a professional haircare and haircolor brand dedicated to providing inspiring professional education, groundbreaking products and unparalleled creativity for clients and stylists alike. With a backstage presence at Fashion Week in New York, London, Milan and Paris, Redken has become a leader in backstage beauty, creating the runway looks for the industry’s most prestigious designers. A unique mix of fashion, innovation and inspiration, Redken creates the buzz, sets the pace and establishes what’s new, what’s hot and what’s next in hair, hair products, and professional haircolor.
Pureology is the specialist in caring for color-treated hair. Acquired in 2007, the brand pioneered the “no nasties” movement and has gained a devoted following through its exclusive ZeroSulfate® shampoos, vegan formulas and powerful AntiFadeComplex®. With a growing passion and commitment to sustainability, the brand is seeing rapid growth globally.
ALFAPARF MILANO is a leading Italian multinational manufacturer of professional, exclusive hair color, hair care and styling products. … We do this by discussing their needs, to learn from them and understand what they require to be successful, in Italy and beyond.